The Process Is the Breakthrough

This isn't another fitness challenge. This is a 28-day transformation framework designed to help you become the person who achieves the goals you’ve set — not just at the start of a new year, but for life — physically, mentally, emotionally, and spiritually.

Build Your Best Self

Developed in partnership with Streamlined Coaching, this program is built for anyone looking to grow—whether you’re just starting out or already a habit change expert. Through simple, actionable daily habits and the power of community accountability, you’ll create a personalized blueprint for success in:

Fitness: Commit to daily physical challenges tailored to your goals.
Mindset: Build focus, resilience, and clarity through intentional practices.
Nutrition: Fuel your body for energy and performance.
Learning: Expand your horizons with daily nonfiction reading.
Mentorship: Gain strength from accountability and support.

This is how transformation happens. Daily disciplines, done together, with clear direction and deeper purpose.

Whether you're a seasoned CrossFit athlete, a parent juggling everything, or someone seeking a mental and physical reset, the Breakthrough Blueprint guides you step by step through habit formation, mindset renewal, and embodied growth.

Built on the principles of the bestselling book Chop Wood, Carry Water, this program invites you to return to simple, powerful practices that create lasting change.

Why Join the Breakthrough Blueprint?

This program isn’t just about working harder—it’s about building smarter habits that align with your personal goals. With expert guidance, supportive coaching, and the motivation of your CrossFit Fairfield community, you’ll have everything you need to stay on track and unlock your potential.

Here’s What’s Included:

Personalized goal-setting to create your unique blueprint.
Daily accountability through MyFitnessPal and HabitShare.
One-on-one mentorship to support your growth.
Weekly virtual check-ins with a dedicated coach
A private group for encouragement, tips, and check-ins
A celebration event to wrap up your 28-day journey!
A full no strings attached month of Unlimited Membership for Non-Members

How It Works

Select your experience tier and sign up today to reserve your spot.
Attend the Quick Start Onboarding Workshop on January 10 to receive your workbook, tools, and habit structure (if included in your tier)
Commit to 28 days of growth starting Monday, January 12.
Wrap up and celebrate your progress February 8, final event date TBD.

Whether you’re a CrossFit veteran or brand new to the gym, the Breakthrough Blueprint will challenge and inspire you to build your best self—one day at a time.

The Journey

A simple system to build your four personal habits (Spiritual, Mental, Physical, Personal).
Daily prompts and challenges synced with key chapters from Chop Wood, Carry Water delivered via email.

All current members will be auto-enrolled in this tier.

Non Member $29

The Toolkit

Everything from The Journey +:

Copy of Chop Wood, Carry Water
Breakthrough Workbook
- companion journal with daily reflection space, key quotes, and built for identity-based transformation.
Access to Quick Start Onboarding Workshop and Midpoint Momentum Session.

Member - $99

Non-Member - $199

The Guided Experience

The Toolkit +:

Four 1:1 coaching sessions and personalized Breakthrough mentorship

Member - $499

Non-Member - $599

What Makes This Different

You don’t just track habits — you rewire identity.

You don’t go it alone — you journey with your gym family.

You don’t chase perfection — you fall in love with the process.

This is your breakthrough moment.

Keith Knapp is the owner of CrossFit Fairfield and an experienced marketing executive and business strategist, multiple time small business founder, coach of more than 20 years, and a father of four and a husband. Keith is a former collegiate athlete, ultra endurance enthusiast, and competitive masters CrossFit athlete.

Brought to you by:

Mark Tiderman, CEO of Streamlined Coaching, is an executive leadership coach that helps grow the leadership capacity of his clients. Mark is a father of four and a husband, and he's found his calling in activating leaders and teams, helping them get to the next level in their impact, work, and purpose. He is a coach at heart who thrives on bringing people together and creating transformation.

Breakthrough FAQs

What is the workshop?

There are two core live sessions in the Breakthrough Blueprint: the Quick Start Onboarding Workshop and the Midpoint Momentum Workshop. The Quick Start Workshop is a one-hour onboarding session designed to help participants get familiar with the tools we’ll use throughout the program and introduce key mindset concepts to ground the exercises in the first two weeks. You'll learn the power of identity-based goals, how to track your progress effectively, and how to use the Chop Wood, Carry Water framework as your daily guide. The Midpoint Momentum Workshop, held halfway through the program, dives deeper into the concepts introduced earlier and offers a chance to reflect, recalibrate, and refine your approach for the second half of the journey. It’s where you'll get equipped with the mindset, strategy, and tools needed to build habits that stick. This session will be a mix of teaching, reflection, and tactical planning.

What if I can't attend the in-person kick-off or workshop?

No problem. All workshops and coaching content will be recorded and available to you. While we encourage in-person attendance for the energy and connection, we know life is full—so you won’t miss out. You’ll still receive all the tools, prompts, and check-ins necessary to experience your own breakthrough.

Do I really have to come to the gym to be a part of this?

Nope. You don’t have to step foot in the gym to fully benefit from this program. While CrossFit Fairfield members will find natural synergy by incorporating workouts into their daily rhythm, the movement element can be done anywhere. Whether you train at home, outdoors, or at another gym, the daily structure will still support your growth.

Why does the program include meditation, nutrition, and reading?

True health isn’t just physical. Breakthrough Blueprint focuses on whole-person transformation—body, mind, and spirit. That’s why we build habits in four areas: Spiritual, Mental, Physical, and Personal. Fitness without focus is incomplete. Meditation builds inner strength, reading expands perspective, and intentional eating fuels it all. These practices compound—so you can rise stronger in every domain of life.

I see nutrition tracking is part of the program. Do I have to do that?

Well, you don't HAVE to do anything. But, we highly encourage it. Nutrition is often the hidden key to better energy, better mood, and better results. Using MyFitnessPal, we’ll guide you through the process of logging your intake—not to shame or restrict, but to increase awareness. We’ll recommend a simple, whole-food approach aligned with CrossFit’s foundational nutrition principles.

What is the mentoring aspect like?

Throughout the 28 days, you'll receive group guidance from Coaches Keith and Mark, plus support via private digital channels. Depending on your tier, you may also receive 1-on-1 coaching to personalize your plan and receive direct feedback. Either way, you're not in this alone—mentorship is woven throughout.

What if I REALLY want to join, but it's too expensive?

We never want cost to be the barrier to growth. If finances are a concern, email us at hello@crossfitfairfield.com. We have limited scholarship funds available, and we’re committed to helping those truly ready to show up for the process.